folium add a polygon to a map

for _, r in df.iterrows():
    # Without simplifying the representation of each borough,
    # the map might not be displayed
    sim_geo = gpd.GeoSeries(r['geometry']).simplify(tolerance=0.001)
    geo_j = sim_geo.to_json()
    geo_j = folium.GeoJson(data=geo_j,
                           style_function=lambda x: {'fillColor': 'orange'})
    folium.Popup(r['BoroName']).add_to(geo_j)
    geo_j.add_to(m)
m